LTM GETS MERCY from a HANGOVER
Last Friday I had the fortunate pleasure of starting my Friday night off at Monty’s South Beach for happy hour. I adore this place. It reminds me of the laid back marina bars on Long Island, NY. People here are casual. Zero attitude. The drinks are great. I like rum so I drink hurricanes like a pirate. My Monty’s happy hour is 16 oysters, 4 shrimp and 2 hurricanes. Gotta love Friday’s!
As fate would have it, I received a sample of MERCY™, A PREMIUM HANGOVER-PREVENTION BEVERAGE (as the press release states). Mercy is a new beverage that allegedly helps prevent hangovers. Now I did pharmaceutical sales for 7 of my 17 year PR career. I saw my fair share of FDA approvals, research announcements, clinical trials, data and more data. But nothing has made me say holyshit faster than this genius breakthrough. A hangover prevention?? Are you kidding me?? YES PLEASE!!
Now let me get this straight. I’m not by any means some alcoholic. But… this is Miami. Miami is social, there is booze everywhere at all times of day and a lot of times it is free (especially to hot women). So while I often prefer to buy my own. I usually buy my first and then the rest of the night is spent buzzing around like a little bee meeting and greeting, laughing and talking with drinks magically appearing. I try to add in some water in between. I’m usually very good about this. I also come home and drink some XXX Vitamin Water as I am a HUGE fan. BUT not until now have I seen a beverage claiming to prevent hangovers. I felt the need to investigate. OK back to Monty’s…
OK so things are progressing at Monty’s. I’m 2 hurricanes in and I’m having loads of fun with my guy friends.
My friend Monica was also at Monty’s amidst a South Beach Bender with a few friends of hers visiting from Amsterdam. So we get in a taxi (although I don’t remember a Taxi ride) and go to The Clevelander. YES…I went to the Clevelander and it wasn’t to watch football on a Sunday. I went on a Friday night. That’s right. DEAL WITH IT!! When people visit Miami you need to take them to the Clevelander. PERIOD. Yes, there are far better places and yes, it is a cheesetastic mess but it’s like going to New York and not riding the subway. It’s a hot shitty mess and there are other options but, you just gotta experience it.
I was done drinking at this point yet some kind young boy (he was about 26) bought me a Bacardi Limon and Ginger. It appeared in my hand. Poof! I think he asked me what I like to drink, not if I wanted one. So I answered and 5 minutes later I was sipping on a plastic cup filled with ice and rum and a teeny splash of ginger ale. OOF! This is bad. The 26 year old is digging me, and…ugh he’s taking me by the hand and spinning me on the dance floor.
The DJ decides to play a game where someone in the crowd has to go on stage and complete the lyrics to a song. The prize is a free drink card. As if I need another drink. So they play the song. It’s Paul Revere by the Beastie Boys. I know this song!! Of course I do. I’m 110 years old compared to these kids in this town. When these people were shitting themselves in their car seats I was in junior high working on my mixture of Spanish Fly chillin and illin to the Beasties. Ok so my friend Monica notices that I’m singing the song and am stunned at how old I am that NO ONE knew the simple lyrics…
Now here’s a little story, I’ve got to tell
About three bad brothers, you know so well
It started way back in history
With Adrock, M.C.A., and me, Me Mike D,
She pulls me on stage, oooof! Great old hag gets to show her age. Ok, bring it. Put me on a stage and I commit to the cause. I added some insult to injury by owning it and when asked by the DJ my name and where I was from I said, Lisa…I’m from New York and I’m 41. I KNOW this song.
The music started and when it was my time to deliver the line I grabbed the mike and right on beat said With Adrock, M.C.A., and me, Me Mike D. The DJ high fived me. The crowd cheered. I scored my free drink card and gave it to my friend Monica. The rest of the night was spent dancing, eating some pizza, and walking, yes walking from 10th and Ocean to 10th and Alton.
When I got in and the air conditioning hit me I knew I was going to be banged up. Then I remembered the kind PR people at Carma PR hooked me up with some Mercy. I read the card that came with the samples. “Before you go to sleep, drink one can of Mercy to help detoxify my body, boost its natural defenses and replenish key nutrients lost during a night of drinking.” OK. I’m in.
First I noticed the fizz. It’s powerful fizzy goodness. Then there’s a vitaminish smell. Then I took a sip. It’s kind of citrusy, kind of neutral tasting. Not bad, not delicious but drinkable given the circumstance and goal. I wanted to prevent a hangover. So… I drank up, brushed the teeth, washed the face and went to sleep. It was about 2am.
Five hours later I awoke my 1 year old Throwback Pomeranian, Taz’s paw on my shoulder. He wanted to pee, again so I got up to take him. That right there was amazing. Usually, after a night of boozing, little Taz gets some complaints from me. But not this time, I got up, put on some clothes, leashed up the Taz and out we went. I didn’t have a headache. If anything I was hungry. It was Saturday and I had stuff to do.
So here’s the dilly with MERCY. It’s backed by seven years of research and development available at www.drinkmercy.com and at select drink lounges, hotels, nightclubs and fine dining establishments.
Just one 8.4-ounce can of Mercy, consumed during a night out, will counter the after-effects of up to four alcoholic beverages. Perfect!
According to the CEO Dave Shor… “The morning after is really too late for recovery. There are products on the market that promise relief the day after alcohol consumption, but by the time a hangover sets in, it’s nearly irreversible.”
Ok so what’s in it?? Why does it taste so vitaminish?? Mercy offers a custom blend of amino acids, anti-oxidants and vitamins. Mercy is not an energy drink and will not affect intoxication. But when mixed with alcohol or served on its own, Mercy helps neutralize the dangerous alcohol by-product acetaldehyde. And unlike many other functional beverages, Mercy is made cold and canned, which preserves the drink’s vitamins and nutrients by shielding them from heat and light. Pretty cool. What’s even cooler is that it’s caffeine-free and naturally flavored and is the only hangover-prevention drink that contains B1, a vitamin proven to help offset alcohol’s negative effects. With only 60 calories per can, Mercy appeals to health- and weight-conscious consumers. Mercy can be purchased via www.drinkmercy.com. and retails for $11.50 for a four-pack of 8.4 oz. cans. Simple math says for less than a price of a drink that gives you a hangover you can get 8 cans of something that will prevent it.
Thanks to Mercy this little social butterfly was able to enjoy her Saturday at the beach.